It is always fascinating to see where car design begins with the initial sketches and ideas drawn on a piece of paper. Most of the time, these drawings lead to an actual concept, while other times they end as being just another designer’s unfulfilled vision.
Last month, BMW unveiled their latest concept, Gran Coupe, one of the most exciting concepts we have seen from BMW in years. Compared to the Vision EfficientDynamics Concept shown at Frankfurt Auto Show in 2009, the BMW Gran Coupe Concept displayed a design closer to a production model.
The demographic target for this vehicles is well defined already by some of BMW’s competitors: four-door coupe buyers looking for an elegant, sort of extravagant design, luxurious interior and driving performance. Mercedes-Benz CLS and Audi A7 fall under this segment as well.
(Article taken from bmwblog.com)
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